Tipalti’s connected finance automation suite provides visibility and control across accounts payable, global payments, procurement, and employee expenses.
Working together with Clay team, we redesigned their marketing website—from content structure and wireframes to visual design and a scalable design system.
Web Design
UI/UX Design
Design System
Icon Design
Instead of abstract tech visuals, we used expressive human imagery to reflect Tipalti’s real-world impact—highlighting the people behind the finance workflows and grounding the brand in authenticity.
To support Tipalti’s multi-page structure, we designed a navigation system that combines clarity and depth. It allows users to move seamlessly between sections through intuitive menus and a clear hierarchy across all devices.
A cohesive set of icons was designed to complement the visual language, enhance scannability, and support key actions throughout the interface.
By breaking the interface into modular parts, we streamlined both design and development. This approach kept everything visually aligned and simple to manage.
We prioritized the mobile experience from the start, ensuring fast load times, intuitive interactions, and seamless navigation on smaller screens—without compromising functionality.
The result is a cohesive digital experience that clarifies complex solutions and strengthens the brand’s presence in the fintech space. The project was nominated for a Webby Award as a best mobile design and functionality website.
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