Presto Bank redefines what banking feels like for a new generation. Built for those who move fast and expect more, the brand delivers a smooth, mobile-first experience that speaks in a bold, clear visual language. Through fast-paced two-week sprints, we developed an identity system that’s bright, simple, and unmistakably modern—matching the habits and expectations of a younger, digitally native audience.
Digital branding
Mobile App UX/UI
Website design
As a first step, I developed a mood board to align with stakeholder— based on insights from the business briefing.
Presto is a non-conformist bank
It’s a simple
Audience are young people mostly, so it should look and work easy
Following the mood board and core ideas, the mobile UI was designed to reflect simplicity — both visually and functionally.
The design system also extends to the ATM interface, keeping the experience consistent and intuitive. Simplicity carries through to the ATM UI — clear, fast, and user-friendly.
The website was designed as a bold digital front door—fast, clear, and expressive. Built with a mobile-first mindset, it reflects Presto’s energetic tone while keeping navigation intuitive and frictionless. Bright visuals, smooth interactions, and concise messaging work together to engage a younger audience, making banking feel less like a task and more like an experience. Every screen reinforces the brand’s core values: freedom, simplicity, and confidence.
The prompts were crafted to capture real moments, diverse people, and emotionally resonant scenes — all while maintaining a bold, minimal, and distinctly modern style. This approach helps bridge the gap between high-tech finance and human experience, making the brand feel both innovative and relatable.
The final identity challenges fintech norms by blending minimalist clarity with emotional depth. Through consistent visual prompts and human-centered design, Presto now communicates finance in a way that feels empowering, personal, and refreshingly different. The result is a brand that’s not only modern and confident—but also deeply human.