EVX is a tech company revolutionizing EV care with AI-powered battery life prediction. As a new brand, they approached me to craft a digital identity that conveys trust, intelligence, and innovation.
Digital branding
Mobile App UX/UI
Website design
To set the visual foundation for EVX’s identity, we crafted a mood board that blends sharp contrast with futuristic clarity. The goal was to reflect the brand’s AI-powered precision through clean, geometric forms and a minimalistic aesthetic. Each element was carefully chosen to express trust, intelligence, and innovation—qualities essential for a new tech player in the evolving EV space.
EVS is reliable
It’s a future brand
Its’ confident and clear
The mobile interface was designed to deliver clarity and confidence at a glance. With a focus on clean layouts, intuitive navigation, and minimal friction, each screen guides users through essential actions—like monitoring battery health or receiving predictive insights—without overwhelming them. The design balances technical depth with everyday simplicity, making advanced EV care feel approachable and smart in the palm of your hand.
The mobile interface was designed to deliver clarity and confidence at a glance. With a focus on clean layouts, intuitive navigation, and minimal friction, each screen guides users through essential actions—like monitoring battery health or receiving predictive insights—without overwhelming them. The design balances technical depth with everyday simplicity, making advanced EV care feel approachable and smart in the palm of your hand.
The prompts were crafted to capture real moments, diverse people, and emotionally resonant scenes — all while maintaining a bold, minimal, and distinctly modern style. This approach helps bridge the gap between high-tech finance and human experience, making the brand feel both innovative and relatable.
The final identity challenges fintech norms by blending minimalist clarity with emotional depth. Through consistent visual prompts and human-centered design, Presto now communicates finance in a way that feels empowering, personal, and refreshingly different. The result is a brand that’s not only modern and confident—but also deeply human.